The Word on The Street by Scott Froschauer
Public unveiling: November 2, 2017 at 2:30pm
201 E Colorado St, Glendale, CA 91205
Artist Talk: Infinite Clearance: From Burning Man Art to Public Art
November 3, 2017 7-9pm
Glendale Library, Arts & Culture
Downtown Central Library
222 East Harvard St, Glendale, Ca 91205
Scott Froschauer unveils his public art installation on November 2nd at 2:30pm. Consisting of 20 “word on the street” street signs installed in parks and libraries throughout the City of Glendale, California. Froschauer has repurposed the visual language of the ubiquitous street sign and their authoritative voice into street art that toys with the viewer’s understanding and perception of public space and the role of art in it. By replacing the traditional controlling language on public street signs with positive life-affirming statements, The Word on The Street seeks to provide something that is missing from our daily visual diet.
With 20 different custom street signs throughout the city of Glendale, Froschauer is hoping to engage and inspire city visitors and residents to see the world just a little bit brighter. The signs range in message and tone, but maintain the standard directional sign styles and shapes. Touching on positivity, curiosity and absurdity, the signs are evocative, supportive and whimsical, inspiring a smirk or smile to all those who view them.